The Public Relations curriculum is designed to prepare students for all aspects of strategic communication and promotion in the government, nonprofit, and corporate sectors. Students study the foundation and ethics of public relations, and become skilled in such areas as media relations, crisis planning, reputation management, special events, issues management, and integrated promotion.
Effective communication through writing and speaking is a major component of the public relations emphasis, as students compose copy for such tactics as newsletters, brochures, speeches, news releases, and web sites. Internships from diverse organizations are highly regarded and requested, providing public relations students with additional applied opportunities in organizational settings.
 

REQUIREMENTS:

MCCNM 202 Feature Writing  3
MCCNM 311 Copy Editing  3
MCCNM 421 PR Case Problems  3
MCCNM 422 Writing for PR 3
MCCNM 425 Audience Research Methods 3
MCCNM 430 Integrated Comm. Campaigns 3
MCCNM Electives Electives 3
Total 21
core requirements 21
Total MCCNM credits required 42

 

Suggested MCCNM Electives:

MCCNM 132 Website Design 3
MCCNM 211 Desktop Publishing  3
MCCNM 233 Script Writing 3
MCCNM 302 Advertising Writing 3
MCCNM 370 Nonprofit Orgs. and Comm. 3
MCCNM 445 Reporting Public Affairs  3
MCCNM 494 Field Experience 3-8

Suggested Non-Departmental Electives:

BUSAD 270 Business Communications  3
ECON 101 Intro to Economics 3
MGMT 310 Principles of Management  3
PSYCH 352 Social Psychology 3